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GTM & Pricing
Asset-class-neutral liquidity and distribution rail for tokenized real-world assets.
The go-to-market motion should prove that GlemO can actively source supply and provoke demand, not wait for marketplace traffic.
First Commercial Wedge
UAE-based originators and tokenization providers with already-issued real estate credit assets are the initial target. The proposed buyer is the head of distribution or digital assets with an approved workflow budget. This customer hypothesis is unvalidated. Start with paid evidence preparation, channel mapping and buyer-response reporting. No signed pilots exist today.
| Period | Action | Evidence / decision |
|---|---|---|
| Days 1-30 | Founder builds a named target-account list and interviews distribution decision makers; post-funding counsel defines the permitted cross-border workflow for UAE customers. | Record problem, current process, budget owner, buying timeline and objections. No invented conversion targets. |
| Days 31-60 | Offer one standardized, priced pilot to suitable prospects; seek channel data and distribution permissions. | Written scope, accountable originator, permitted buyer segment, price and delivery-cost estimate. Do not call interest a signed partner. |
| Days 61-90 | Deliver only after required approvals; compare buyer response, time and delivery cost against the current process. | Invoice and receipt, baseline versus pilot result, renewal decision and reasons for loss. Scale only after repeatable paid usage. |
Three Separate Funnels
Track paying institutional/SaaS customers separately from asset suppliers and eligible asset buyers. A tokenization integration is not a customer contract, an event invitation is not a partnership, and a lead is not an approved investor.
| Stage | Measure | Owner |
|---|---|---|
| Customer acquisition | Named accounts, qualified meetings, proposals, signed paid pilots, activated accounts, renewed accounts. Conversion uses the preceding stage as denominator. | Founder until commercial owner appointed |
| Supply | Accountable issuer, mandate status, asset-specific evidence, legal route and admission status. | Founder / designated operations owner |
| Demand | Consented profiles, mandate fit, eligible access requests, meetings and documented outcomes. | Channel owner / counsel-approved provider |
| Healthy scale | CAC including sales labor; contribution per account; QA hours; opt-outs; complaints; retention by cohort. | Commercial and AI operations owners |
Channel Incentives and Attribution
A channel may receive permitted contracted service compensation, better qualified opportunities and reporting. No universal revenue share is assumed. Record who owns the customer relationship, data permission, attribution window and dispute rule. External transactions are observed only when a partner supplies lawful, attributable evidence; missing data is unknown, not zero.
Commercial Packaging
These are test offers, not executed agreements. Confirm scope, willingness to pay, tax treatment and actual delivery costs before quoting a binding contract.
| Offer | Planning price | Boundary / no double counting |
|---|---|---|
| Free partner intake | US$0 | Connection request and asset submission only. No guaranteed publication, distribution or custom integration. |
| Institutional platform | US$3,000/month in Year 1 | Organization workflow and reporting. No additional US$990 subscription for the same scope/account in the model. |
| Institutional onboarding | US$15,000 once per new institution | Separately scoped integration and implementation; free listing is not implementation. |
| Standalone Enterprise AI | US$990/month | Separate customer cohort: defined reports and human-reviewed requests. Institutional accounts are excluded from this cohort. |
| Completed routed transaction | 0.15% planning take rate | Only settled, fee-eligible contracted volume under an approved legal route. No fee on an expression of interest. |
| Readiness sprint / data add-ons | Quote after scope validation | Not an additional base-model revenue line. Avoid charging twice for institutional onboarding or included reports. |
| Ecosystem modules | US$50/tester/month hypothesis | Excluded from base. Upside starts no earlier than month 19 and requires paid-cohort evidence. |
| GO token | No revenue assumption | No token proceeds, appreciation, asset yield or guaranteed launch included. |
English is the governing text. New amendments may remain in English in localized views. Updated 23 September 2026.